PEBA
Membership Development Committee Description
Committee Objective:
To promote and increase PEBA membership by identifying and
contacting both individual and company prospective members.
To develop ways of making membership more valuable to our members- by
developing partnerships, increasing our visibility in the PenJerDel area, and
developing means of assessing member satisfaction and identifying needs
To develop marketing plans for PEBA’s activities that correlate to the needs
of our members
To develop a comprehensive annual plan that enables PEBA to attract new and
retain existing members through effective communication and member-focused
services
To develop outreach strategies to connect PEBA members to other
organizations in our community
To evaluate PEBA’s current marketing and information outreach pieces, and
help develop new pieces
To evaluate the PEBA brand, logo, website and promotion materials for
appropriateness.
Key Roles & Responsibilities:
- Develop a plan that will achieve growth targets by attracting new member companies and individuals in the PenJerDel region.
- Develop a marketing plan to support PEBA's membership growth goals and
implement chosen strategies, including communications through the website,
advertising, and communication to membership
- Implement a strategy for ways to create deeper connections with existing
members
- Determine appropriate techniques for contacting prospects- mail campaigns,
seminars, etc.
- Develop programs involving current members to help network with prospects.
Customers:
PEBA members, Delaware Valley employers, member companies & individuals of competing associations.
Time Commitment
- This committee meets quarterly to develop and review strategic plans.
- There will be work required outside of committee meetings to contact prospects.
Committee Member Profile: Committee Members should . . .
- Possess a good understanding of the Southeastern PA, Southern NJ and Delaware employer market.
- Be interested in learning networking techniques; sales experience a plus.
- Be excited about talking to fellow PEBA members, and discussing the benefits
of membership with prospects
- Be results oriented.
Number on Committee: 14-16
Committee Chair:
Dave Madans, Vice-President, CBIZ
Interested in volunteering on the Membership Development Committee? Fill out
a volunteer form!