Membership Development Committee Description

Committee Objectives:

• To promote and increase PEBA membership by identifying and contacting both individual and company prospective members.
• To develop ways of making membership more valuable to our members- by developing partnerships, increasing our visibility in the Delaware Valley area, and  developing means of assessing member satisfaction and identifying needs
• To develop marketing plans for PEBA’s activities that correlate to the needs of our members
• To develop a comprehensive annual plan that enables PEBA to attract new and retain existing members through effective communication and member-focused services
• To develop outreach strategies to connect PEBA members to other organizations in our community
• To evaluate PEBA’s current marketing and information outreach pieces, and help develop new pieces
• To evaluate the PEBA brand, logo, website and promotion materials for appropriateness.

Key Roles & Responsibilities:

• Develop a plan that will achieve growth targets by attracting new member companies and individuals in the region.
• Develop a marketing plan to support PEBA's membership growth goals and implement chosen strategies, including communications through the website, advertising, and communication to membership
• Implement a strategy for ways to create deeper connections with existing members
• Determine appropriate techniques for contacting prospects- mail campaigns, seminars, etc.
• Develop programs involving current members to help network with prospects.

Customers:

PEBA members, Delaware Valley employers, member companies & individuals of competing associations.

Time Commitment

• This committee meets quarterly to develop and review strategic plans.
• There will be work required outside of committee meetings to contact prospects.

Committee Member Profile: Committee Members should . . .

• Possess a good understanding of the Southeastern PA, Southern NJ and Delaware employer market.
• Be interested in learning networking techniques; sales experience a plus.
• Be excited about talking to fellow PEBA members, and discussing the benefits of membership with prospects
• Be results oriented.

Number on Committee: 14-16

Committee Chairs: Rich Krekstein, Director of Business Development, Charon Planning, and Theresa Armstead, Benefits Consultant.

Interested in volunteering on the Membership Development Committee? Fill out a Volunteer Form!