Course Overview
This intermediate-level, two-day course provides a general
overview of communication theory and fundamentals.
Participants are introduced to a seven-step process for
communicating total rewards programs (compensation, benefits
and the work experience), which includes a detailed
explanation of strategies for selecting appropriate
communication media. Emphasis is given to both the strategic
and tactical elements of designing, implementing and
managing a communication campaign. On the third morning, an
optional certification exam covers the content of this
course.
Who Should Attend
Course T4 is designed for those experienced in the employee
compensation and benefits fields or for those who would like
to broaden their total rewards perspective. Participants who
have mastered the concepts in WorldatWork courses T1, C1,
C4, B1, B2 and B3 would benefit most, as the course is
highly participative and discussion-oriented. This course is
strategic in nature and is designed for participants who
need to focus primarily on the design and direction of
communication.
What You Will Learn
Communication and Total Rewards
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The total rewards model
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Influences on total rewards
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Power of communication
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Employee perspective
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Employer perspective
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Branding
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Top management buy-in
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The bottom line
Communication Principles
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Fundamentals of communication
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Communication models
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Shannon-Weaver Model
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Osgood and Dance Circular Model
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Schramm’s Model
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Behavior Pyramid
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The communication process
Media Considerations
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Written and print communication
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Verbal communication
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Electronic communication
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Audio/visual communication
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Media selection
Communicating Total Rewards Programs
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Total rewards communication
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Compensation communication
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Benefits communication
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Work experience communication
Putting It Into Action
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Planning the communication campaign
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Managing the communication campaign
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Keys to effective communication when outsourcing
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Working with an internal communications department
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General tips for success
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Special issues
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